Future furniture market will happen?

Update Time:2015-08-25The view:848

Now the entire society 80 after 90 is the new force, they immediately want to step into the stage of home buyers, according to our government statistics, every year at least the next three years there are 18 million pairs of couples get married, this is the future of the furniture line the main consumer groups ʱ??

     First, the party's "big eight", the state pay more attention to the development of central and western regions, will invest more resources in the future of the Midwest can be our key development direction of the market.

     Second, in 2020, our national income doubled to make a comprehensive well-off society, so by that time there will be 60-70% of the original farmer will enter the living conditions of urbanization is rural urbanization.

     Third, now the whole community 80 90 is the new force, they immediately want to step into the stage of home buyers, according to our government statistics, every year at least the next three years there are 18 million pairs of couples get married, this is the future of the furniture line the main consumer groups.

     Just from the above points of view, we can see a great prospect in the furniture industry. But now the problem is how to open up, for all member companies and industry associations in Shenzhen under the furniture industry, the next step would be to take two very important measures, one in a second-tier cities innovative sales model, originally we are all into the big Marketplace shop in stores, but this model has been fully heated, must innovate. For example, the establishment of the flagship store, set up the online marketplace, combined with online and offline as one of the store experience, including with some excellent dealers take various channels of cooperation, instead of the traditional simple trading relationship, which is a second-tier cities.

     For three or four lines we will intensify efforts to develop and advocate "Please come in going out" strategy, such as the excellent four-tier cities of dealers and stores, please come to them to promote our brand and products. "Going out" is the direct promotion to four-tier cities, such as Jiangxi, a large furniture stores do Shenzhen brand furniture shop, and even promote our exhibition mode.

     Future combine online and offline is very important, but the furniture is a need to experience, so we will talk more electricity supplier, store experience combined. Furniture like a book or some fixed product specifications, it is resistant to consumer goods, many consumers still used to go to experience and then decide. Especially in Shenzhen as a whole made furniture are relatively high-end, high-end furniture to make more difficult the electricity supplier. Why few brands can achieve such good results in Singles? First they have to cut earlier, electricity supplier model has been very understanding, while their products are relatively young or not so high, the price is cheaper, so they are easy to do this. But we can not ignore the future to promote the network, must be strengthened.